European project NEWBITS
New Business Models for Intelligent Transport Systems
In order to fulfill its obligations under the global agreement on climate change, the European Union aims to strengthen its efforts to reduce greenhouse gas emissions from transport. Intelligent Transport Systems (ITS) are a key instrument to make passenger and freight transport more efficient and sustainable.
Despite the investments on technology development and feasibility demonstration and the existence of a full set of standards, the systematic market penetration of ITS applications remains a major challenge. In practice, despite growingly widespread initiatives to support ITS deployment as for instance on selected motorway corridors in Europe, there is still the need to find structured approaches to maximise their potential, and facilitate the complex innovation diffusion processes.
The NEWBITS project therefore aims to gain a better understanding of the dynamically changing conditions affecting ITS innovations, and to derive recommendations supporting more efficient policies.
Nine project partners are working on new business models that are designed to accelerate the market deployment of ITS and render its implementation more sustainable.
The activities of the project partners follow a network-based collaborative approach integrating diverse public and private stakeholders. This will guarantee a holistic view of the complex, cross-cutting theme C-ITS. Based on case studies in the most important ITS business areas, the project partners will develop and validate new business models, which will ultimately be made available as best practice examples for imitation at the European level.
As a project partner, Steinbeis 2i GmbH is responsible for the international communication of the project, collecting and disseminating the research results.
Project Duration: 10/2016 – 03/2019
Participating Countries: Germany, Greece, Netherlands, Italy, Spain, United Kingdom