Bioactive plant foods network
Innovation for bio-active plant ingredients
A total of currently 15 network partners from industry, research and marketing have come together as part of the network in order to advance the issue of “biological activity and health" in Baden-Württemberg, managed by Steinbeis-Europa-Zentrum.
Despite the official end of the funding period through the "Central Innovation programme SME – ZIM" under the funding module NEMO of the Federal Ministry of Economics and Technology at the end of August 2013, the network will be continued. Steinbeis-Europa-Zentrum that coordinated the consortium since 1. August 2010, supports the network in its management and marketing activities.
The network partners from industry, research and marketing have come together to promote the theme of "bioactivity and health" and to develop bioactive ingredients of Amaranth products and introduce them to the market. Therefore, a brand was developed. Steinbeis-Europa-Zentrum was commissioned by the network to support these activities.
Objectives of the network are:
- Transparency for consumers through clear communication and marketing strategies
- Networking of Research and medium-sized industry
- Scientific contribution to the explanation of the relationships between diet and health
- Establishment of a quality assurance standards
- Production of bioactive plant food / dietary supplements
- Establishment of the marketing platform "powerverde" www.powerverde.de
The network partners are:
Agilpharma GmbH, Mühlenbeck GmbH, BioLAGO e.V., FB Food GmbH, KIT/ Institute for Botany/ Department Molecular Cell Biology, Technical University Munich/ Center of Life and Food Sciences Weihenstephan/ Chair of Brewing and Beverage Technology, Heidelberg University/ Institute of Pharmacy and Molecular Biotechnology (IPMB)/ Department of Biology, University Hohenheim/ Institute of Crop Science, University Hohenheim/ Institute for food chemistry, Institut für Agrar- und Stadtökologische Projekte an der HU zu Berlin, Universitätsklinik Freiburg/ Klinik für Psychiatrie und Psychotherapie; Vivacell Biotechnology GmbH; Hierl Naturkost GmbH; Institut Prof. Dr. Georg Kurz GmbH